customer relationship management strategy

The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.

Everything You Need to Know About Email Marketing

Despite the obvious complaints about endless emails, spammy senders, and the battle to conquer the inbox, email remains one of the foundations that the internet is built upon. People check their inbox 15 times per day on average. An email address is required for the creation of accounts on any social media, e-commerce, and personalized…