Zero-Click Buying: The Future of Ecommerce

If you haven't been paying attention lately, Amazon is eating the world. They are pushing into new physical areas with the acquisition of Whole Foods. They are rolling out immediate delivery services like Amazon Prime Now. They will soon be launching their own lines of food products.   Bezos's dream of creating the everything store … Continue reading Zero-Click Buying: The Future of Ecommerce

Social Commerce, The Next Gold Mine

Every marketer has been dreaming of a day, a day when they can effortlessly turn their customers into sales people. An exponentially growing conversion force all focused on selling more of your product? I'll sign that dotted line. The promise land is fast approaching, and like the millions of settlers who first set eyes on … Continue reading Social Commerce, The Next Gold Mine

Increasing Online Dwell Time? Or Not?

In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?