Amazon has set the customer experience bar so high for eCommerce that it is nearly impossible to match for an individual brand.
The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.
Wow did a lot happen in 2020, let's unpack some of it.
Today is the day, here's what I've been seeing about how Black Friday is different in 2020.
We’re already seen huge jumps in eCommerce since the pandemic began, accelerating existing trends to the point where eCommerce now represents 33% of retail sales in Europe in 2020. How much will that number grow over the next two months?