Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360
Amazon just killed the Dash button, a tiny gadget that you put next to the products that you commonly use - in a cabinet or on a shelf - so that when you are running low all you need to do it push it to order more. It launched with brands like Tide, under the … Continue reading Recurring E-commerce Purchasing
Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.
The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019
E-commerce is not limited to online sales. A customer can pass from one sales touchpoint to another. How you react to that can determine whether you win or lose the tidal shift in retail. Read this guest post from my friends at Tenfold!