You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
Creating A Powerful Digital 360 To Attract Gen Z – Case Study
How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.
Tony Hymes 