We all take for granted what Photoshop can do: transform people and scenes into impossible beauty. We have even become skeptical about perfection, discarding images as being Photoshopped. Some Photoshop use is blatant, and we can afford to roll our eyes. Marketing has always been a bit fake anyways. But a new generation of reality … Continue reading Pay Attention: Shallowfakes Are Coming
The 10 Digital Video Best Practices in 2017
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
Digital Video Best Practices
Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices
Vertical Video Formats
The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos. Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats
Tony Hymes 