Pay Attention: Shallowfakes Are Coming

We all take for granted what Photoshop can do: transform people and scenes into impossible beauty. We have even become skeptical about perfection, discarding images as being Photoshopped. Some Photoshop use is blatant, and we can afford to roll our eyes. Marketing has always been a bit fake anyways. But a new generation of reality … Continue reading Pay Attention: Shallowfakes Are Coming

Digital Video Best Practices

Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices

Vertical Video Formats

The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos.   Then, Snapchat was launched to the delight of millenials whose raison d'ĂȘtre is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats