Being a Brand Content Manager: Frequently Asked Questions

brand content management frequently asked questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions

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Other People’s Networks

One of the books that's really stuck with me the most is Jay Samit's Disrupt You. I've already raved about the book in general but now I'm going to do what Jay would do, take an idea that works in one area and apply it in a different way.     Disrupt You talks a … Continue reading Other People’s Networks

The Difference Between Owned, Paid, and Earned Media

The social media marketing space evolves so quickly that there are constantly new labels and tactics being thrown around to see what sticks. Anyone can come up with a way to segment and describe strategies to reach mass amounts of people through the mutualization of communication made possible by social platforms. It's hard to keep … Continue reading The Difference Between Owned, Paid, and Earned Media