When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
Disruption is a tired buzzword these days after it was hijacked and commandeered by enough start-ups to make it nearly mainstream. But however you want to describe it, the concept of disruption - and particularly disrupting value chains - is what being an entrepreneur is all about. Jay Samit's bestselling book "Disrupt You" is a vast … Continue reading Books for Entrepreneurs: Jay Samit’s “Disrupt You”