Over the past year I have worked as a Digital Activations Manager. I get a lot of questions about what that is - both from people outside and inside the organization. So here are answers to some of the questions I hear most often, and how this role is transforming the business of digital.
While the sociologists and anthropologists have classified the most recent generations as Gen X and Gen Y, with millennials being the buzzword today, there are big differences between these generations in the digital world. Thanks to the development of social media and analytics platforms, we can further divide generations into hyper-specific groups broken down by digital … Continue reading The Most Powerful Segment For Your Brand: Generation C