facebook algorithm changes 2018

Facebook’s New Algorithm Spells Disaster for Brands and Publishers

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be…

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light…

Highlights from Web Summit 2016 in Lisbon

For the first time, Europe's biggest tech and digital conference descended on warm Lisbon instead of rainy Dublin. Originally from the Emerald Isle, Web Summit had simply gotten too big, putting a strain on Dublin's infrastructure. Portugal, and Lisbon in particular, has been eager to pull in startups to fuel new growth into their economies. It…