Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers