he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.