In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.
Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.
Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic
Since September 2015 this past year has been an absolute blur. I started my MBA here in Paris with 12+ hour days of classes learning about digital strategy and learning how to code. At the same time, I started my internship at Disneyland by diving head first into web analytics and reporting digital marketing and … Continue reading Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?