What is your data worth?

In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.

Measuring Performance on Volatile Digital Platforms

Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.

Content Marketing Metrics: How to Correctly Measure Your Traffic

Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic

Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?

Since September 2015 this past year has been an absolute blur. I started my MBA here in Paris with 12+ hour days of classes learning about digital strategy and learning how to code. At the same time, I started my internship at Disneyland by diving head first into web analytics and reporting digital marketing and … Continue reading Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?

How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work