The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.

How Can a CRM Improve Your eCommerce Sales Teams’ Productivity?

The true promise of CRM programs is to improve the productivity of sales teams, and this is just as true with e-commerce sales as with offline sales. This guest post from Tenfold outlines how CRM programs have evolved to be the key to unlocking e-commerce sales growth. Read now!

Social CRM: What You Need To Know

Once upon a time, people had a thing called landlines. A landline was an extension of the telegraph, made audible by Alexander Graham Bell into a device we now know as the telephone. Before telephones were used to send bazillions of messages per day and swiping right on attractive mates, they were used to call … Continue reading Social CRM: What You Need To Know