Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.