If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!
If there is one area that tech is disrupting in 2018, it's the financial sector. After years of fighting through stiff regulation, fintech companies are finally making headway - often lead by financial institutions themselves who have realized that to create the experience that the customers want, they need to change how they do business.
The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.
The true promise of CRM programs is to improve the productivity of sales teams, and this is just as true with e-commerce sales as with offline sales. This guest post from Tenfold outlines how CRM programs have evolved to be the key to unlocking e-commerce sales growth. Read now!
The most powerful force driving the evolution of technology is artificial intelligence and its motor: machine learning. How will this affect business? In nearly every possible way, from automation to marketing personalization to data crunching and operations.