Brands in the Era of Privacy

Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.

How to Use Your CRM Data To Improve Your Social Media Marketing

If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!

The Technology and Digital Trends Transforming the Customer Experience in Banking and Finance

If there is one area that tech is disrupting in 2018, it's the financial sector. After years of fighting through stiff regulation, fintech companies are finally making headway - often lead by financial institutions themselves who have realized that to create the experience that the customers want, they need to change how they do business.

The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.