2021 brand challenges

The 5 Biggest Challenges for Brands in 2021

The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.

Coca-Cola’s “Liquid Content” Marketing Strategy

The world's most recognizable brand is definitely not hurting for talent. Coca-Cola has been celebrated for innovative, touching, and effective marketing for over 100 years. So clearly no one there was worried when this whole Internet thing came around and threatened to turn marketing on its head. Right? Creating a digital strategy that successfully incorporates … Continue reading Coca-Cola’s “Liquid Content” Marketing Strategy