2021 brand challenges

The 5 Biggest Challenges for Brands in 2021

The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.

changing business for coronavirus

Bouncing Back From Covid-19: The New Business Normal

The truth is that going back to the old normal is the biggest risk of all. Finding a new business normal actually means minimizing the risks to business caused by future flare ups of coronavirus.

The Coronavirus Deconfinement Dispatches: Day 5

The tree in front of our home reaches out broadly from its position in the courtyard, spider branches long and thin are populated in clusters of delicate young leaves that jingle in the wind. The sun reveals their layers of translucency, going from a green so young it is phosphorescent through deeper levels until there … Continue reading The Coronavirus Deconfinement Dispatches: Day 5

The Coronavirus Deconfinement Dispatches: Day 2

The torch was aflame by the light of the rising sun atop the monument to the Bastille and it called to me, four kilometers from my home, on my first post-lockdown run. I had descended the canal past the cobblestones and empty beer bottles of our old neighborhood. I ran through the vendors setting up … Continue reading The Coronavirus Deconfinement Dispatches: Day 2