2020 ecommerce branding digital marketing

The 5 Biggest Challenges for Brands in 2020

Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!

Display Advertising: Everything You Need To Know

Ever since the first banner ad was published 22 years ago by AT&T, the web has seen an evolution of advertising speeding along at a breakneck velocity. Today the opportunities to reach consumers in the digital space are nearly without limits. Technology has become so pervasive and at the same time so powerful - a … Continue reading Display Advertising: Everything You Need To Know

How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work