The Coronavirus Paradox: Monetizing Covid-19 Digital Content in the Age of Brand Safety

Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue. 

What is Digital Brand Strategy?

Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360

“Why am I seeing this?” New Facebook Feature Will Clarify What Shows Up in Your Feed But Won’t Make it Any Better

Facebook's newest feature shifts responsibility of what you see from their algorithm to you. Now it's easier to understand that if you don't like what you see, it's actually your fault!

How You Should Think About Digital Strategy

Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.