Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.
Ever notice that a ton of Instagram Stories are food, drinks, and restaurants? Take this quick poll to help me understand just what portion of Instagram Stories are dedicated to eating.
As someone who is over 30, I definitely understand how Instagram feels, for I too am afraid of Snapchat. But it's apparent that Instagram is much more fearful than I, because they rolled out their recent update that centers around the idea of Stories - literally a carbon copy of what Snapchat has already been … Continue reading Instagram Stories: Losing their Identify in a Quest for Growth