Wow did a lot happen in 2020, let's unpack some of it.
The Coronavirus Paradox: Monetizing Covid-19 Digital Content in the Age of Brand Safety
Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
What is Digital Brand Strategy?
Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360
Why Your Brand Needs a YouTube Strategy
YouTube is the place with the most genuine attention on the web these days - and therefore it's the best place to reach your target customers. Instagram, take note!
How You Should Think About Digital Strategy
Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.