Most people who will pitch you a content marketing strategy approach it the same way: pick a niche keyword, create regular content, get traffic coming in, and convert that traffic to your product. That's how content marketing works. But you don't get to really choose your niche - you're defined by the product or service … Continue reading Why Most Content Marketing Strategies Fail
Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
For the first time, Europe's biggest tech and digital conference descended on warm Lisbon instead of rainy Dublin. Originally from the Emerald Isle, Web Summit had simply gotten too big, putting a strain on Dublin's infrastructure. Portugal, and Lisbon in particular, has been eager to pull in startups to fuel new growth into their economies. It … Continue reading Highlights from Web Summit 2016 in Lisbon