Coca-Cola’s “Liquid Content” Marketing Strategy

The world's most recognizable brand is definitely not hurting for talent. Coca-Cola has been celebrated for innovative, touching, and effective marketing for over 100 years. So clearly no one there was worried when this whole Internet thing came around and threatened to turn marketing on its head. Right? Creating a digital strategy that successfully incorporates … Continue reading Coca-Cola’s “Liquid Content” Marketing Strategy

How Content Marketing Fits into a Sales and Marketing Strategy

70% of B2B marketers are creating more content than they did one year ago, according to the Content Marketing Institute, and content marketers around the world are celebrating. The result of ten years of solid growth has resulted in a mature market where 86% of B2B businesses now use some form of content marketing. Yet … Continue reading How Content Marketing Fits into a Sales and Marketing Strategy

Capitalizing on Google Trends for Content Marketing

Content Marketing has been seeing a monumental rise in popularity over the past five years, fueled by the fact that people like experts. Brands and companies that give away valuable information about their domain to their target audience gain credibility. This credibility goes a long way in formulating an opinion of a brand and will … Continue reading Capitalizing on Google Trends for Content Marketing