Tony Hymes Brands, influencer marketing, Social Media

The Rise of Micro-influencers and What it Means for Digital Marketing

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run … Continue reading The Rise of Micro-influencers and What it Means for Digital Marketing

Tony Hymes Content Marketing, Social Media

Digital Video Best Practices

Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices

Tony Hymes Digital Advertising, Social Media

Vertical Video Formats

The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos.   Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats

Tony Hymes Content Marketing, Digital Advertising

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017