2021 brand challenges

The 5 Biggest Challenges for Brands in 2021

The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.

2020 ecommerce branding digital marketing

The 5 Biggest Challenges for Brands in 2020

Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!