Spend a few minutes on Tiktok and if you have a hard time getting it, you're not alone. But Teenagers around the world love it, and so we must talk about if your brand should be there or not.
Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions