Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?
Digital Buzzwords 2017
After a month of still writing '16 on anything that requires the date, I've finally switched over to '17. 2017. Holy shit. It's basically the future. And while we still don't have flying cars, we do have self-driving cars, super-hero mobile connections and we're not just interacting with each other, we're interacting with things. Who … Continue reading Digital Buzzwords 2017