customer relationship management strategy

The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.

the 5 business models of e-commerce and online sales

The 5 E-commerce Business Models

E-commerce has come a long way. It is no longer a part of a wider business strategy but in many cases it is a business unto itself. The proliferation of new platforms and technology options have given brands and companies 5 primary business models with which to sell online. Each has their own challenges and opportunities. Discover them here.

Why Restaurant Delivery Services Will Fail in France

At first glance, it seems like a huge opportunity. People are hungry, people like their favorite restaurants, connect those two things more often and make millions. But all of the food delivery startups that are running around the French capital suffer from three problems, which when combined will prove to be fatal. The idea is…