The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
Imagine diamonds flying out of the front of the Cartier flagship store, or Jay Z rapping on top of the Statue of Liberty...
Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360
Spend a few minutes on Tiktok and if you have a hard time getting it, you're not alone. But Teenagers around the world love it, and so we must talk about if your brand should be there or not.
If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey