Amazon has set the customer experience bar so high for eCommerce that it is nearly impossible to match for an individual brand.
The 5 Biggest Challenges for Brands in 2020
Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
Black Friday is Bad for Brands
As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand.
Brands and Podcasting: A New Opportunity
Podcasts represent an alternative to traditional talk radio since they can be much more specific. They can be humorous, educational, inflammatory - you get the idea. In fact chances are you have listened to a podcast or two.
Brands in the Era of Privacy
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.