Knowing how to sell yourself, your abilities, and your desires (and how those three intertwine) is to turn yourself into a brand.
Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
Brand loyalty is a serious thing. I need a new product, I'm not sure which one is the best. I go with what I know. I go with the brands I trust. But brand loyalty is also about emotion, and if there is one brand that hurdles over the competition in terms of emotion, it's … Continue reading Goodbye Nike: Breaking Up With A Brand
Raise your hand if you feel like you see too many advertisements on a daily basis. If you're anything like the average person in the modern world, you see hundreds if not thousands of marketing-related messages per day. If those ads all made a noise, you could be forgiven for believing that there was a … Continue reading Books For Entrepreneurs: “Buyology” by Martin Lindstrom