What Brands Get Wrong About Trying to Be Authentic

Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity? 

Goodbye Nike: Breaking Up With A Brand

Brand loyalty is a serious thing. I need a new product, I'm not sure which one is the best. I go with what I know. I go with the brands I trust. But brand loyalty is also about emotion, and if there is one brand that hurdles over the competition in terms of emotion, it's … Continue reading Goodbye Nike: Breaking Up With A Brand

Books For Entrepreneurs: “Buyology” by Martin Lindstrom

Raise your hand if you feel like you see too many advertisements on a daily basis. If you're anything like the average person in the modern world, you see hundreds if not thousands of marketing-related messages per day. If those ads all made a noise, you could be forgiven for believing that there was a … Continue reading Books For Entrepreneurs: “Buyology” by Martin Lindstrom