Goodbye Nike: Breaking Up With A Brand

Brand loyalty is a serious thing. I need a new product, I'm not sure which one is the best. I go with what I know. I go with the brands I trust. But brand loyalty is also about emotion, and if there is one brand that hurdles over the competition in terms of emotion, it's … Continue reading Goodbye Nike: Breaking Up With A Brand

Books For Entrepreneurs: “Buyology” by Martin Lindstrom

Raise your hand if you feel like you see too many advertisements on a daily basis. If you're anything like the average person in the modern world, you see hundreds if not thousands of marketing-related messages per day. If those ads all made a noise, you could be forgiven for believing that there was a … Continue reading Books For Entrepreneurs: “Buyology” by Martin Lindstrom