Books For Entrepreneurs: “Why We Buy” by Paco Underhill

When people think of product development and product marketing, almost the entire focus is placed on differentiation and branding. Merchandising also plays an important role but often only as directed from the branding and development efforts and not based on the realities of what happens in a store. Almost no product starts with the question … Continue reading Books For Entrepreneurs: “Why We Buy” by Paco Underhill

Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff

There is an old saying from somewhere: "numbers don't lie." That phrase is made up of letters, and it is definitely a lie. Numbers are one of the easiest ways to deceive people. Darrell Huff points this out in his incredible book "How To Lie With Statistics." When people see numbers they often get uncomfortable. … Continue reading Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff

Books for Entrepreneurs: “Wealth of Nations” by Adam Smith

Ok, ok, ok. Before we get started I know what you're thinking, "Adam Smith? The Scottish economist and philosopher? Are you seriously going to suggest reading his book from 1776? How can that possibly be relevant to me launching and running my business in 2016?" It's true that 240 years ago people shat into buckets in … Continue reading Books for Entrepreneurs: “Wealth of Nations” by Adam Smith

Books for Entrepreneurs: “Nation of Rebels” by Andrew Potter & Joseph Heath

Ever since there have been capitalists, there have been anti-capitalists. But it wasn't until after the boom of 1950's post-war America, where a potent mix of economic growth and a cornucopia of brand new consumer products fused with huge advertising budgets, that a consumerism was born - one that few could have predicted. Left in … Continue reading Books for Entrepreneurs: “Nation of Rebels” by Andrew Potter & Joseph Heath

Books for Entrepreneurs: “Built to Last” by Jim Collins & Jerry Porras

If ever there was a competition to determine the bible of the business world, "Built to Last" by Jim Collins and Jerry Porras would be one of the finalists. It is a timeless epic constructed around nearly a decade of research into how visionary companies separate themselves from regular companies in order to achieve sustained success for … Continue reading Books for Entrepreneurs: “Built to Last” by Jim Collins & Jerry Porras