Today is the day, here's what I've been seeing about how Black Friday is different in 2020.
We’re already seen huge jumps in eCommerce since the pandemic began, accelerating existing trends to the point where eCommerce now represents 33% of retail sales in Europe in 2020. How much will that number grow over the next two months?
As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand.