What is Marketing Intelligence Data?

big data customer profile database

What's the best way to start off 2018? A guest post! This one come from Dan Sincavage, co-Founder and Chief Strategy Officer at Tenfold,¬†a phone intelligence software company located in Austin, Texas. Tenfold provides a cloud-based software-as-a-service computer-telephony integration (CTI) solution that connects businesses' existing communication tools like phone systems and messaging apps to their … Continue reading What is Marketing Intelligence Data?

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Common Marketing and Product Development Questions That Analytics Can Answer

Thanks to the explosion of technological consumer adoption over the last twenty years,¬†marketers and product developers have more ways than ever to learn about and interact with their customers. After woefully lagging for almost a decade, improvements in computing power and mass storage space finally made big data possible, and the entire field of web … Continue reading Common Marketing and Product Development Questions That Analytics Can Answer