Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
Despite the obvious complaints about endless emails, spammy senders, and the battle to conquer the inbox, email remains one of the foundations that the internet is built upon. People check their inbox 15 times per day on average. An email address is required for the creation of accounts on any social media, e-commerce, and personalized … Continue reading Everything You Need to Know About Email Marketing