The Best Digital Activations from 2018

For the entirety of 2018 I have worked as a digital activations manager for Shiseido's designer fragrance brands in Paris. I explained exactly what that means in a blog post earlier this year but one of the parts of the job is keeping an eye on the landscape of digital experiences to keep up with … Continue reading The Best Digital Activations from 2018

Digital Buzzwords 2017

After a month of still writing '16 on anything that requires the date, I've finally switched over to '17. 2017. Holy shit. It's basically the future. And while we still don't have flying cars, we do have self-driving cars, super-hero mobile connections and we're not just interacting with each other, we're interacting with things. Who … Continue reading Digital Buzzwords 2017

Pokemon Go: Joy, Exercise, and the Biggest Digital Marketing Opportunity Ever?

  The waves of the rising tide lap quietly at the dry sand in the clear darkness of a starry night. Black and infinite, the sea is nearly asleep like most of the residents in the dark houses that stud the beach of southern Brittany. Cold sand touches our toes from the edges of our … Continue reading Pokemon Go: Joy, Exercise, and the Biggest Digital Marketing Opportunity Ever?