E-commerce has come a long way. It is no longer a part of a wider business strategy but in many cases it is a business unto itself. The proliferation of new platforms and technology options have given brands and companies 5 primary business models with which to sell online. Each has their own challenges and opportunities. Discover them here.
It's easy to complain. And complaining has always been en mode. We tend to concentrate on negative aspects of our lives and gloss over the things that go well because when things are go well that's just how they are supposed to go. People said that 2016 was a shitty year. People are already saying … Continue reading 2017: A Digital Year in Review
If you haven't been paying attention lately, Amazon is eating the world. They are pushing into new physical areas with the acquisition of Whole Foods. They are rolling out immediate delivery services like Amazon Prime Now. They will soon be launching their own lines of food products. Bezos's dream of creating the everything store … Continue reading Zero-Click Buying: The Future of Ecommerce
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?