Shifting away from discount-based consumption to finding fewer pieces of higher value is important in today's economy.
Normally at the end of each year I have taken a moment to look back at the big moments and trends that came to pass. Since the calendar will switch to 2020, let's take a look at the decade and how monumental it was in the history of mankind.
Amazon just killed the Dash button, a tiny gadget that you put next to the products that you commonly use - in a cabinet or on a shelf - so that when you are running low all you need to do it push it to order more. It launched with brands like Tide, under the … Continue reading Recurring E-commerce Purchasing
As the calendar closes on the end of an eventful year, it's time to pick up the tradition and take a moment to reflect on the major themes that emerged this year in the digital space. Looking back at 2017's year in review, it was clear that if we pay too much attention to the … Continue reading 2018: A Digital Year in Review
The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019