What are Social “Engagements” Worth?

Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?

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A Brief History of Google’s Major Algorithm Updates

For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news … Continue reading A Brief History of Google’s Major Algorithm Updates