How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work

Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore¬†judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained

The Most Powerful Segment For Your Brand: Generation C

While the sociologists and anthropologists have classified the most recent generations as Gen X and Gen Y, with millennials¬†being the buzzword today, there are big differences between these generations in the digital world. Thanks to the development of social media and analytics platforms, we can further divide generations into hyper-specific groups broken down by digital … Continue reading The Most Powerful Segment For Your Brand: Generation C