All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products…

A Brief History of Google’s Major Algorithm Updates

For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news…

Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app…

mobile app small business

Every Business Can Leverage The Benefits of A Mobile App

High-quality mobile apps that drive sales are no longer the playground of Fortune 500 companies. Thanks to the decreasing costs and complexities involved with creating a mobile app, and the myriad of services available to create apps, small businesses can also profit from having their own mobile app. In this article, we will highlight how…

Books for Entrepreneurs: “Built to Last” by Jim Collins & Jerry Porras

If ever there was a competition to determine the bible of the business world, "Built to Last" by Jim Collins and Jerry Porras would be one of the finalists. It is a timeless epic constructed around nearly a decade of research into how visionary companies separate themselves from regular companies in order to achieve sustained success for…