What are Social “Engagements” Worth?

Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?

On Swearing

I fucking love swearing. The pure pleasure of a well placed fuck is one of the things I hang on to in life. It might not be professional, it might make other people judge me, but you know what? Fuck them! Swearing is my outlet, my way of saying that I don't accept the world … Continue reading On Swearing

Vertical Video Formats

The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos.   Then, Snapchat was launched to the delight of millenials whose raison d'ĂȘtre is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats

Social Commerce, The Next Gold Mine

Every marketer has been dreaming of a day, a day when they can effortlessly turn their customers into sales people. An exponentially growing conversion force all focused on selling more of your product? I'll sign that dotted line. The promise land is fast approaching, and like the millions of settlers who first set eyes on … Continue reading Social Commerce, The Next Gold Mine

Digital Buzzwords 2017

After a month of still writing '16 on anything that requires the date, I've finally switched over to '17. 2017. Holy shit. It's basically the future. And while we still don't have flying cars, we do have self-driving cars, super-hero mobile connections and we're not just interacting with each other, we're interacting with things. Who … Continue reading Digital Buzzwords 2017