Why Fake News Works

The Russians are at it again. First it was the United States election, a so-called victim of misinformation spread by a network of Russian supported websites that propagated false claims and libel in an attempt to influence a part of the population to vote for Donald Trump. Now, as the French electors prepare to vote … Continue reading Why Fake News Works

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Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Quick informal survey: before two days ago, how many of you loved United Airlines? Yeah, I thought so. The video of the poor man getting ripped out of a plane due to the reality of over-booking looks bad. The screaming added a level of barbarism. The blood on his face when he came back only … Continue reading Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Digital Video Best Practices

Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices

The Most Important Digital KPI

One of the most nebulous aspects of digital marketing is determining just how well a campaign met expectations. For pure players who only operate in the digital space, its actually quite easy. All performance data can be harnessed and evaluated. But for companies that operate in both offline and online space, defending the performance of a … Continue reading The Most Important Digital KPI

What are Social “Engagements” Worth?

Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?