2017: A Digital Year in Review

a new dawn

It's easy to complain. And complaining has always been en mode. We tend to concentrate on negative aspects of our lives and gloss over the things that go well because when things are go well that's just how they are supposed to go. People said that 2016 was a shitty year. People are already saying … Continue reading 2017: A Digital Year in Review

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Content Marketing Metrics: How to Correctly Measure Your Traffic

Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic

An Open Letter to Ajit Pai

Mr. Pai, If you believe - truly believe - that corporations have the public's best interest in their hearts, why do you work for the government? Why is there a government at all?   You know the answer to this question. Your position as the Chairman of the FCC is to protect the public against … Continue reading An Open Letter to Ajit Pai

Being a Brand Content Manager: Frequently Asked Questions

brand content management frequently asked questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions