How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The…

Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff

There is an old saying from somewhere: "numbers don't lie." That phrase is made up of letters, and it is definitely a lie. Numbers are one of the easiest ways to deceive people. Darrell Huff points this out in his incredible book "How To Lie With Statistics." When people see numbers they often get uncomfortable.…

Social CRM: What You Need To Know

Once upon a time, people had a thing called landlines. A landline was an extension of the telegraph, made audible by Alexander Graham Bell into a device we now know as the telephone. Before telephones were used to send bazillions of messages per day and swiping right on attractive mates, they were used to call…

Books for Entrepreneurs: “Wealth of Nations” by Adam Smith

Ok, ok, ok. Before we get started I know what you're thinking, "Adam Smith? The Scottish economist and philosopher? Are you seriously going to suggest reading his book from 1776? How can that possibly be relevant to me launching and running my business in 2016?" It's true that 240 years ago people shat into buckets in…

Everything You Need to Know About Email Marketing

Despite the obvious complaints about endless emails, spammy senders, and the battle to conquer the inbox, email remains one of the foundations that the internet is built upon. People check their inbox 15 times per day on average. An email address is required for the creation of accounts on any social media, e-commerce, and personalized…