Books for Entrepreneurs: “Nation of Rebels” by Andrew Potter & Joseph Heath

Ever since there have been capitalists, there have been anti-capitalists. But it wasn't until after the boom of 1950's post-war America, where a potent mix of economic growth and a cornucopia of brand new consumer products fused with huge advertising budgets, that a consumerism was born - one that few could have predicted. Left in…

French Digital Law: A Comprehensive Primer

For the past four years, I've lived in Paris, France. The city of light remains one of the most famous places in the world. While the history might be long, and the ages of the monuments approach four digits, there is a bustle here, and it's a bustle of modern entrepreneurship. France is the 20th…

All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products…

A Brief History of Google’s Major Algorithm Updates

For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news…

Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app…