How Content Marketing Fits into a Sales and Marketing Strategy

70% of B2B marketers are creating more content than they did one year ago, according to the Content Marketing Institute, and content marketers around the world are celebrating. The result of ten years of solid growth has resulted in a mature market where 86% of B2B businesses now use some form of content marketing. Yet…

The Most Powerful Segment For Your Brand: Generation C

While the sociologists and anthropologists have classified the most recent generations as Gen X and Gen Y, with millennials being the buzzword today, there are big differences between these generations in the digital world. Thanks to the development of social media and analytics platforms, we can further divide generations into hyper-specific groups broken down by digital…

How To Find Your Hook and Get Press Coverage

Companies spend an incredible amount of time refining their pitches so that people can understand what their product is trying to achieve in as little time as possible. While this is critical for adoption, it might not be all that effective in getting journalists to cover your launch. This is because no matter what sort…

Common Marketing and Product Development Questions That Analytics Can Answer

Thanks to the explosion of technological consumer adoption over the last twenty years, marketers and product developers have more ways than ever to learn about and interact with their customers. After woefully lagging for almost a decade, improvements in computing power and mass storage space finally made big data possible, and the entire field of web…

Capitalizing on Google Trends for Content Marketing

Content Marketing has been seeing a monumental rise in popularity over the past five years, fueled by the fact that people like experts. Brands and companies that give away valuable information about their domain to their target audience gain credibility. This credibility goes a long way in formulating an opinion of a brand and will…