If your business only offers call centers or email as customer support, you're not thinking omnichannel. You need to be where your customers are and be ready to engage with them - their way. Here's a guest post from Tenfold about how to get started and the value omnichannel support can bring to your business.
Spotify Has Perfected Music Discovery
If there is one digital service out there that has changed my life profoundly, it's Spotify. My Discover Weekly Playlist is my little slice of heaven.
How Brand Content Managers fit into Organizations
I gave a talk this month about how the role of Brand Content Manager fits into major organizations, uniquely based upon the new demands of the digitalization of brands and their always-on content. In this presentation you'll find a bit of history, the missions of brand content managers, their challenges, and ideas for moving forward effectively.