YouTube is the place with the most genuine attention on the web these days - and therefore it's the best place to reach your target customers. Instagram, take note!
Social Media Ad Spending Growth is Slowing Down
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down
The Psychological Reasons Why We Use Social Media
There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.
How the #10YearChallenge went viral
If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.
How to Use Your CRM Data To Improve Your Social Media Marketing
If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!
Tony Hymes 