The Psychological Reasons Why We Use Social Media

There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.

How the #10YearChallenge went viral

If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.

How to Use Your CRM Data To Improve Your Social Media Marketing

If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!

Stop Spending Money Boosting Posts on Facebook

The more I think about it - which is every day now pretty much - there are few investments that are less wise than boosting your organic posts on Facebook. Over the last half decade Facebook has slowly taken away the communities that we all built to be able to talk to our fans and … Continue reading Stop Spending Money Boosting Posts on Facebook

Highlights and Takeaways from Web Summit 2018

Three days of intense energy flowed from Lisbon during the Web Summit this week as the world’s tech leaders and budding entrepreneurs gathered to federate around one thing that we can call agree on: technology is taking over the world. Panels, presentations and pitches abounded across all industry verticals from automotive to government to sports … Continue reading Highlights and Takeaways from Web Summit 2018