Ever notice that a ton of Instagram Stories are food, drinks, and restaurants? Take this quick poll to help me understand just what portion of Instagram Stories are dedicated to eating.
Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers
If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences. The ability of people to influence is different than other forms of media. If you run … Continue reading The Rise of Micro-influencers and What it Means for Digital Marketing
It's easy to complain. And complaining has always been en mode. We tend to concentrate on negative aspects of our lives and gloss over the things that go well because when things are go well that's just how they are supposed to go. People said that 2016 was a shitty year. People are already saying … Continue reading 2017: A Digital Year in Review
Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions