Facebook’s New Algorithm Spells Disaster for Brands and Publishers

facebook algorithm changes 2018

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers

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The Rise of Micro-influencers and What it Means for Digital Marketing

influencer marketing strategy

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run … Continue reading The Rise of Micro-influencers and What it Means for Digital Marketing

2017: A Digital Year in Review

a new dawn

It's easy to complain. And complaining has always been en mode. We tend to concentrate on negative aspects of our lives and gloss over the things that go well because when things are go well that's just how they are supposed to go. People said that 2016 was a shitty year. People are already saying … Continue reading 2017: A Digital Year in Review

Being a Brand Content Manager: Frequently Asked Questions

brand content management frequently asked questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions

Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising

A battle is building. In this case it's Goliath vs. Goliath. The United States government is demanding that Facebook and Google reveal the identities of all people and organizations that bought political ads during the 2016 election in an effort to tease out just who acted on behalf of the Kremlin in Russia's attempt to … Continue reading Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising