measuring performance on digital platforms

Measuring Performance on Volatile Digital Platforms

Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.

best practices for instagram hashtags 2018

How to Create an Instagram Hashtag Strategy to Grow Your Audience in 2018

One of the best ways of growing your audience on Instagram is to take advantage of the power of hashtags. To the casual observer, hashtags might seem like a random game, but there are concrete best practices to help you grow your Instagram audience organically in 2018. Here they are, read now!

portion of instagram stories dedicated to food

[POLL] What Percentage of Instagram Stories are Food?

Ever notice that a ton of Instagram Stories are food, drinks, and restaurants? Take this quick poll to help me understand just what portion of Instagram Stories are dedicated to eating.

facebook algorithm changes 2018

Facebook’s New Algorithm Spells Disaster for Brands and Publishers

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be…

influencer marketing strategy

The Rise of Micro-influencers and What it Means for Digital Marketing

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run…