So by using influencers you take unnecessary risks in order to have less performant campaigns with less functionality? When will the insanity stop??
There are three areas where this feature could be a disaster for society in general. First, we're giving even more personal information to Facebook, not exactly the most trustworthy actor out there. Second, the dating feature could just as easily tear people apart as bring them together. And finally it could create the conditions for a large amount of harassment by bringing sex into a platform that has tried to stay as family friendly as possible.
It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
I had long given up on Twitter, turns out it's actually doing quite well!
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.