The Ultimate Guide to SEO Audits

So you told your client that you are going to audit their site for search engines. And because you're young and dynamic and your client is not they trust you to magically pull traffic from the web to their website. You sold them on the idea, the benefits, the miraculous wonders of search engine optimization. … Continue reading The Ultimate Guide to SEO Audits

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You don’t know how to use Google Search

We've all seen it. "320,000,000 results in 0.043 seconds" We've all wondered how it's possible, it must be magic. Google is amazing. With hundreds of millions of results, we have to trust that Google is giving us the best results. That must be one of the reasons why they are one of the biggest companies … Continue reading You don’t know how to use Google Search

All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential

A Brief History of Google’s Major Algorithm Updates

For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news … Continue reading A Brief History of Google’s Major Algorithm Updates