Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Quick informal survey: before two days ago, how many of you loved United Airlines? Yeah, I thought so. The video of the poor man getting ripped out of a plane due to the reality of over-booking looks bad. The screaming added a level of barbarism. The blood on his face when he came back only … Continue reading Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

How To Find Your Hook and Get Press Coverage

Companies spend an incredible amount of time refining their pitches so that people can understand what their product is trying to achieve in as little time as possible. While this is critical for adoption, it might not be all that effective in getting journalists to cover your launch. This is because no matter what sort … Continue reading How To Find Your Hook and Get Press Coverage