Goodbye Nike: Breaking Up With A Brand

Brand loyalty is a serious thing. I need a new product, I'm not sure which one is the best. I go with what I know. I go with the brands I trust. But brand loyalty is also about emotion, and if there is one brand that hurdles over the competition in terms of emotion, it's … Continue reading Goodbye Nike: Breaking Up With A Brand

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Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore¬†judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained

Every Business Can Leverage The Benefits of A Mobile App

mobile app small business

High-quality mobile apps that drive sales are no longer the playground of Fortune 500 companies. Thanks to the decreasing costs and complexities involved with creating a mobile app, and the myriad of services available to create apps, small businesses can also profit from having their own mobile app. In this article, we will highlight how … Continue reading Every Business Can Leverage The Benefits of A Mobile App