Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
Over the past year I have worked as a Digital Activations Manager. I get a lot of questions about what that is - both from people outside and inside the organization. So here are answers to some of the questions I hear most often, and how this role is transforming the business of digital.
If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.
SEO is not something that you can do alone. From the technical aspects, to link building, to contacting webmasters to take down bad links, here are 10 of the best SEO tools and resources to up your SEO game and boost your organic web traffic. Bookmark immediately!
If there is one area that tech is disrupting in 2018, it's the financial sector. After years of fighting through stiff regulation, fintech companies are finally making headway - often lead by financial institutions themselves who have realized that to create the experience that the customers want, they need to change how they do business.