If you're reading this in front of a box of food that just got delivered by a dude on a bike, this guest post from Radar is for you! From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating … Continue reading The Future of Food: How Location-Aware Apps are Changing the Industry
The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019
The gold rush of Instagram is over. Now everyone is on it. But you still want to grow your audience and get more followers? It's possible, but you have to ask yourself two questions first, why do I want more followers and who do I want to have follow me?
Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
Over the past year I have worked as a Digital Activations Manager. I get a lot of questions about what that is - both from people outside and inside the organization. So here are answers to some of the questions I hear most often, and how this role is transforming the business of digital.