If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey
Facebook's newest feature shifts responsibility of what you see from their algorithm to you. Now it's easier to understand that if you don't like what you see, it's actually your fault!
YouTube is the place with the most genuine attention on the web these days - and therefore it's the best place to reach your target customers. Instagram, take note!
Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down