One of history's biggest drops in corporate value ever. Problems piling up on their doorstep, and a promising region slams the door in their face... Things have not been going well for Facebook recently, but I have an idea of how to fix it.
You get the impression that something is seriously wrong with social media in 2018, I believe strongly that it comes down to two fundamental issues that are both exacerbated by the lack of moderation on these platforms and the conflict of interest driving the businesses behind it all.
Another day, another billion person social network. How do I feel about Instagram? It's been love, hate, love, hate, and now it's even more complicated.
Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.
One of the best ways of growing your audience on Instagram is to take advantage of the power of hashtags. To the casual observer, hashtags might seem like a random game, but there are concrete best practices to help you grow your Instagram audience organically in 2018. Here they are, read now!