The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
The stats from my qualitative Instagram user survey are in - here are the results from part 1.
Imagine diamonds flying out of the front of the Cartier flagship store, or Jay Z rapping on top of the Statue of Liberty...
Spend a few minutes on Tiktok and if you have a hard time getting it, you're not alone. But Teenagers around the world love it, and so we must talk about if your brand should be there or not.
If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey