Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down
There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.
If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.
If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!