From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
Changing My Mind About Twitter
I had long given up on Twitter, turns out it's actually doing quite well!
Brands on Instagram: Survey Results [INFOGRAPHIC]
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
Spotify Launches Voice-Enabled Ads
The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.
Instagram Survey Results: How Do People Use Instagram?[INFOGRAPHIC]
The stats from my qualitative Instagram user survey are in - here are the results from part 1.
