How can we approach digital media in order to help make the world a better place?
Join me and a stellar line up of panelists at the Programmatic Pioneers Virtual Summit on October 7th!
The truth is that going back to the old normal is the biggest risk of all. Finding a new business normal actually means minimizing the risks to business caused by future flare ups of coronavirus.
Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.