As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand.
Through the utilization of a physical store and an online presence, brick and click stores get a number of perks that either business model misses out on when flying solo.
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
Amazon just killed the Dash button, a tiny gadget that you put next to the products that you commonly use - in a cabinet or on a shelf - so that when you are running low all you need to do it push it to order more. It launched with brands like Tide, under the … Continue reading Recurring E-commerce Purchasing
How do you amass every detail you want about every city in the United States, without having to do the research yourself? Let other people give it to you.