Black Friday is Coming

We’re already seen huge jumps in eCommerce since the pandemic began, accelerating existing trends to the point where eCommerce now represents 33% of retail sales in Europe in 2020. How much will that number grow over the next two months?

boycott black friday

Black Friday is Bad for Brands

As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand. 

alternative ecommerce business model

Creating a Successful Brick and Click Business

Through the utilization of a physical store and an online presence, brick and click stores get a number of perks that either business model misses out on when flying solo.

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Is Omnichannel Strategy Real?

You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.