Through the utilization of a physical store and an online presence, brick and click stores get a number of perks that either business model misses out on when flying solo.
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
Amazon just killed the Dash button, a tiny gadget that you put next to the products that you commonly use - in a cabinet or on a shelf - so that when you are running low all you need to do it push it to order more. It launched with brands like Tide, under the … Continue reading Recurring E-commerce Purchasing
How do you amass every detail you want about every city in the United States, without having to do the research yourself? Let other people give it to you.
E-commerce is not limited to online sales. A customer can pass from one sales touchpoint to another. How you react to that can determine whether you win or lose the tidal shift in retail. Read this guest post from my friends at Tenfold!