When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions