Are You Asking For Location Permissions? Your Users Expect Something In Return

When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant. 

What is Geofencing? How Does it Work?

From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.

Being a Brand Content Manager: Frequently Asked Questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions